Running Some Ads

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Now that the prototype is there we need some feedback. We decided to do this through web advertising, for two reasons. First, we can use web searches and geographical targeting (big campuses) to target the people who supposedly will enjoy this site. Second, we can use our daily ad budget to control how much traffic we get, so it's easier to keep the test modest -- think dozens, not thousands :-).

Our ads are based on search terms that are relatively recent and relatively niche trends, like lonelygirl15. This is good because these ads are less competitive and they are cheaper. Also, one thing that is great about Linkspank is that you can search on it for recent terms and sometimes the results are phenomenal.

So from here it is a numbers game to get a couple of people to the site, and then we can get some feedback on what sucks and what doesn't.