Tuesday, November 14, 2006

Breakin' the Law Part 1: Branding

Breakin' the Law Part 1 is about not listening to Linkspank's potential customers, which I have felt obligated to do in some cases.

Case in point: a majority of the people I've asked don't like the name Linkspank, and a decent percentage downright hate it.

We just feel that this is the right name for the right people, and that if the site goes anywhere it will be an interesting and universally acceptible brand name. Plus we don't want a bland name that will please everyone. We can't be everything to everyone. So bring on the spank.

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