The Quest for Simplicity

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Every company should be able to summarize what it does and what makes it different in one sentence, regardless of whether it chooses to share this statement with customers or competitors.

Linkspank is still in the 2-3 sentence range. A strategy of 2-3 sentences is the same as one of 100 sentences, which is the same as one of 0 sentences: worthless. So I'm working on getting us to the one sentence.

The interesting thing is that we are a one-sentence business. Where did we go wrong? Our prototype website, as an attempt to start "simple", left out what I'm starting to think is the central idea to the site, and our best shot at getting to one sentence that makes sense.

So soon I hope to add in that new central piece, make the technology of the site slightly more complicated, and the idea a little simpler.

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